About Us

Lake Strategic is a full service marketing agency with a media focus and deep expertise in the areas of media planning and implementation, brand building and creative design. Our team of seasoned professionals have decades of experience and a vast portfolio of relationships and resources.We build comprehensive campaigns and strategy that deliver your brand message with accuracy and efficiency.
LAKE takes the time to learn about your company, discover your goals and objectives both short and long term. We then collaborate with you to develop a strategic marketing plan and then implement that strategy through cost effective media outlets that fit those goals and objectives.


Todd Hansen
Todd has a 30-year track record of building great brands and incredible businesses. He has served as owner and consultant to retail, franchising, manufacturing and advertising companies from start-ups to publicly traded. His most recent achievement is having co-founded and served as CMO and COO for the wildly successful cable network Sportsman Channel.
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John Kohl
John has nearly 10 years of experience as a media executive in the outdoors space and has proficiency creating media and marketing plans for all budgets. Most recently, John was a top-performing account executive at Sportsman Channel where his tenacity landed him top-tier endemic and non-endemic clients, as well as sold high-level opportunities such as title sponsorships and network stunts.
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Niko Markos
Digital Marketing Manager
Niko is an industry veteran in web, digital, interactive and social media. He originally made his debut, working as social media coordinator at The Sportsman Channel where he grew Sportsman Channel's many social platforms. He furthered his impressive resume with agency work, growing multiple brands' social and digital presence using an arsenal of tried and true practices resulting in greater brand awareness and increased sales.
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Jake Butz
Graphic Communications Manager
With over 12 years of branding, marketing, and advertising experience under his belt, Jake brings a fresh perspective and unique flavor of graphic design to the outdoor space. He is constantly looking for new and innovative ways of marketing brands through clean design and thought-provoking photography. The consummate strategist, Jake is always looking for creative ways to propel LAKE's clients forward and help them realize their goals.
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