Media Planning & Buying
LAKE Strategic specializes in the buying and implementation of cost effective media which delivers the highest ROI for our clients. Based upon our client’s growth objectives we will create a media strategy that optimizes your return on investment. We negotiate, manage, provide fulfillment and oversee stewardship to maximize your media spend.
We’ll advise you how to engage consumers and drive sales with content that’s ideally tailored to your brand.
- Strategy – We know brands, and we’ll take the time to get to know yours. We guide clients at every stage to build marketing strategy that fuels growth.
- Consultation – We’ll advise you how to engage consumers and drive sales with content that’s ideally tailored to your brand.
- Analysis – Our objective is simple: to propel your brand to growth. We’ll analyze the competitive landscape and create a road map to future success.
From print ads, catalogs, digital strategy and TV production to complex packaging needs, LAKE Strategic has the knowledge and expertise to deliver your crystal clear brand message to the consumer.
LAKE’s Path to Marketing Excellence
Discovery & Immersion
Immersion into the integral details about your company’s brand, products and services.
Objective analysis of existing data and or conduct qualitative and quantitative research of target audience. Identify strengths, weaknesses, opportunities and threats.
Developing a comprehensive and cohesive plan to propel growth that drive sales separating you from your competition.
The culmination of sharing efforts and gaining full consensus on the moving-forward strategy and brand messaging. Goals and expectations are clearly defined. Interaction is key, and conduits of communication are established with responsible team members assigned for both the Agency and Client.
Develop creative concepts, messaging and materials needed to fulfill the marketing strategy.
Negotiate, purchase, fulfill and carry out the strategic marketing plan. Utilize all available metrics to insure return on investment.
Analyze campaign results, provide stewardship and accountability discuss sales impact and strategize the next steps for growth.