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Services

Media Planning & Buying

LAKE Strategic specializes in the buying and implementation of cost effective media which delivers the highest ROI for our clients. Based upon our client’s growth objectives we will create a media strategy that optimizes your return on investment. We negotiate, manage, provide fulfillment and oversee stewardship to maximize your media spend.

Brand Building

We’ll advise you how to engage consumers and drive sales with content that’s ideally tailored to your brand.

  • Strategy – We know brands, and we’ll take the time to get to know yours. We guide clients at every stage to build marketing strategy that fuels growth.
  • Consultation – We’ll advise you how to engage consumers and drive sales with content that’s ideally tailored to your brand.
  • Analysis – Our objective is simple: to propel your brand to growth. We’ll analyze the competitive landscape and create a road map to future success.

Creative

From print ads, catalogs, digital strategy and TV production to complex packaging needs, LAKE Strategic has the knowledge and expertise to deliver your crystal clear brand message to the consumer.

LAKE’s Path to Marketing Excellence

Discovery & Immersion

Immersion into the integral details about your company’s brand, products and services.

Research

Objective analysis of existing data and or conduct qualitative and quantitative research of target audience. Identify strengths, weaknesses, opportunities and threats.

Strategy

Developing a comprehensive and cohesive plan to propel growth that drive sales separating you from your competition.

Collaborate

The culmination of sharing efforts and gaining full consensus on the moving-forward strategy and brand messaging. Goals and expectations are clearly defined. Interaction is key, and conduits of communication are established with responsible team members assigned for both the Agency and Client.

Design

Develop creative concepts, messaging and materials needed to fulfill the marketing strategy.

Execution

Negotiate, purchase, fulfill and carry out the strategic marketing plan. Utilize all available metrics to insure return on investment.

Measure

Analyze campaign results, provide stewardship and accountability discuss sales impact and strategize the next steps for growth.